CV – Varvara Selezneva

I am a resourceful and results-driven individual seeking a role as a UI/UX designer. I have 5 years of experience in the web and mobile design industry, as well as an additional 14 years of experience in the fields of digital marketing and web development. I am able to create visual design concepts that align with market trends, resulting in an amazing user experience.

Employment

March 2022 – Present
Remote, part-time

Upwork

UX/UI Web and Mobile App Designer

Redesign for a company that specializes in smart contract audits. Reduced bounce rate by 32% through a redesign.
Supporting the design system of a SaaS platform for a national telecommunications company in New Zealand, driving consistency and efficiency in UI design through component updates and guidelines.
SaaS Solution for Civil Registration in Arabic. The project aimed to create a user-friendly and accessible bilingual (Arabic and Kurdish) platform for online birth and death registration, replacing the outdated paper-based system.
Design from scratch for an iOS MVP mobile application for cinema workers (approximately 1200 screens, NDA).
Designing SaaS solutions for assessing leadership qualities, including modules like The 720-Degree Feedback and The 360-Degree Feedback (NDA)
Created a landing page and design for an escrow interface (web / mobile, crypto project). Designed an interface that increased the time spent on the site by 68%
Wireframing for DeFi platform.
Redesign of the interface for combining crypto wallets with a phone number and e-mail.
Dashboard concepts for the data streaming platform.
Redesign of a mobile application for assisting in organizing field research collection (land desertification monitoring).

and more…

January 2021 – March 2022
Remote, full-time

Digital agency “Inyh – It & Design Solutions“

UX/UI Web and Mobile App Designer

Designed applications that help to take microloans from scratch.
Tasked with creating a universal design for iOS and Android.
Analyzed data from UX research and competitor app to optimize the user flow and application for a loan in the app.
Developed different versions of the covers for the app store for A / B tests
Created MVP for mind map application in two styles.
Websites and landing pages design.

Key responsibilities: mobile app design, prototypes & wireframes, creating well-organized and maintained figma UI libraries, landing pages, corporate website design, creating MVP & Testing mobile app, banners & screens for Apple Store.

September 2019 – January 2021
Remote, full-time

GRT International marketplace,
e-commerce company,
in-house team

UI/UX Designer

GRT is a B2B and B2C international marketplace in 11 languages. I was the only designer in the company.

Key responsibilities:

marketplace full design in Figma,
employees interviewing,
flyer design for international exhibitions & banners,
optimization and improvement of the user interface and user flow, A/B testing,
working on design internal projects,
close cooperation with the development team.

January 2018 – August 2019
Remote, part-time

Prototyping Startup in Axure, various freelancing: presentation design, WordPress website development, project management etc.

March 2015 – December 2017
Remote, full-time

Web Development Agency “KTC digital production”

UI/UX Designer, Project Manager

Design sites:

creating interactive prototypes in Axure and layouts in Photoshop,
supporting existing websites (banners, updating pages, interface processing).

Head of Internet Projects:

full project management cycle.

February 2012 – January 2015
office, full-time

Design Agency “Twofingers”

Web Developer, Projects Manager

Key responsibilities:

HTML/CSS development,
full project management cycle,
writing technical specifications,
testing projects, usability audit,
technical support for client and internal projects.

Organizing SEO-department from scratch.

September 2009 – January 2012
office, full-time

Design Agency “BlackPoint”

Web Designer, Web Developer

Website design:

creating layouts in Photoshop for themes on CMS Typo3,
photo retouching,
content design.

Web development:

cutting layouts and layout from scratch (HTML layout),
construction sites on CMS Typo3 and CMS WordPress,
technical administration websites.

September 2006 – July 2009
office, full-time

Design Agency “ADV/web-engineering co.”

Web Developer

HTML-coder, a leading specialist in the websites’ support department: supporting and completing existing projects, layout and assembly of promotional websites, testing projects & bug fixes.

September 2005 – August 2019
freelance, part-time

Upwork and other freelance marketplaces

WordPress Developer, Web designer | Freelance

From time to time, I have done the following work as a freelancer: сreating landing pages and website designs, implementing CMS WordPress & CMS Webflow, prototyping in Axure, HTML coding, presentation design, banners, social media post templates etc.

Skills

UI design
User Experience
Design Thinking
Prototyping
User-centred design
Prototype Animation
HTML & CSS
Project Management
IOS / Android
E-commerce
Micro copywriting
User empathy
Curiosity
Responsibility
Methodical
Analytics